Danielle Baskin is a creative mind behind that fun project called Maskalike, who makes customized masks with a photo of the owner who ordered one. With masks being a necessity now, it is quite predictable that people will try to approach visual side of the product from different, creative angles. With that being said, Baskin’s idea is a result of solving of a rather practical issue than just visual. Just as many of us, she faced the problem of our devices’ failed face recognition while wearing the mask.
Considering the fact that you should not touch your mask while wearing it, this mask lets you use your device without pulling it down off of your face when you need it. Another important detail about prints on these masks is that they are going to stay on after machine wash.
Many large companies have taken up the free production of medical masks, which health workers have to change every two to three hours – that is, there are really a lot of them. Concerns LVMH and Kering promise to help in this. The first will purchase protective equipment from Chinese manufacturers – in total, the company plans to transfer up to forty million masks to the French healthcare system within the next four weeks. Kering will operate under a similar scheme – for a start, the conglomerate will purchase three million masks to supply them to French medical institutions. Besides, the corporation intends to launch its own production of protective equipment at the factories of the Balenciaga and Saint Laurent brands. One of the concern’s fashion houses, Gucci, has already donated about 1.1 million masks and 55 thousand workwear to medical institutions in Italy.
Prada has joined companies with a similar initiative. At its factory in Monton, Italy, the brand will produce 80,000 medical overalls and 110,000 masks – the products are promised to be delivered to various medical institutions in Italy by April 6. Several brands of the mass market were among the first to produce medical masks. For example, Inditex, which owns Zara and Bershka, is reorienting some factories to make face masks and workwear to donate to Spanish hospitals. Earlier it had already donated 10,000 masks, and by the end of last week, it was supposed to send another 300,000. Besides, the company intends to produce medical gowns.
Mango has also joined the production of masks, which has already closed several stores around the world to combat the spread of the virus. The brand plans to donate two million masks to hospitals in Spain in the coming weeks. The H&M Group will also be engaged in the production of personal protective equipment for medical workers – the company turned to the authorities of the EU countries to find out the needs of health systems and start manufacturing. It is assumed to use the production facilities of its suppliers.
The American Costume Designers Guild also encourages sewing masks and sending them to different agencies. Her message, in particular, refers to nearly a thousand members of the organization. The British Fashion Council also wants to help – in collaboration with the Department of Business, Energy and Industrial Strategy and the UK Department of Health, it encourages designers to start sewing medical masks. You can find out about your needs and offer help by contacting the authorities directly.
Experts point out that the unprecedented demand for personal protective equipment among the healthy population leaves those who really need them without protection – for example, health workers or people with respiratory diseases. The mask will not protect those who are used to touching the face often – experts point out that it should not be touched for greater efficiency. If you want to wear protective equipment for peace of mind (your own and those around you), we propose to consider the options offered by young designers – this way you can support small businesses, which will be hit hardest by the economic crisis as a result of the pandemic.